Lemiri & Co

Your trusted watch partner.

With 10+ years of experience, Lemiri created Mia, the first AI-powered watch expert. Adept at comprehending your preferences and desires, assisting you in acquiring your dream timepieces.

I am looking for a new watch.
Are you on the lookout for a particular watch? Let me know your preferences, and I would be more than happy to assist you in your search ⌚.

Brands we offer


Autonomous, secure
and effortless.

Buying watches is usually a strenuous process of finding the right person to speak with. Mia solves this process by doing all the work for you so you can focus on what matters most.

AI-driven conversations
Using propietary software we're able to cut out the drag of needing a middleman.
Safe messaging platform
Ensuring secure and encrypted communication, we safeguard sensitive information throughout the entire journey.
Interative communication
Mia engages in interactive and natural conversations, understanding your preferences, requirements, and inquiries with ease.

Blessings from
the best in the business

"I recently bought a watch through Lemiri, and Mia made the process so smooth. Their bot provided me with personalized suggestions based on my preferences and budget. Mia's recommendations were so accurate that I found my dream watch within a few minutes."

Richard Mille RM011-03 McLaren Edition

Kudos to Lemiri for making my watch hunting journey a success! They helped me find the exact limited-edition watch I had been looking for.

Patek Philippe Nautilus

Mia guided me throughout the entire process and I bought my watch at a much better price than I anticipated.

Rolex Daytona
I like Rolex. Any recommendations?
What do you think of the new Rolex Cosmograph Daytona?

Embrace the future of timepieces today!

Experience the world of timepieces with Lemiri & Co. Discover a hassle-free way to buy watches, unlocking new opportunities in the process of timepieces. Start using Mia today and see what she can do for you.

License No. 1020050
Silver Tower, Suite 910, Business Bay, Dubai, United Arab Emirates.